Our Mission

  • To provide a fun-filled, safe festival where both rock and country enthusiasts can enjoy a full day of music, comedy, and food creating a memorable experience
  • To respect and compensate all stakeholders benefiting from their affiliation with the festival and OAE
  • To give back to the community and to our chosen benefactor
  • To provide local contractors and workers with work
  • To increase tourism

Open Air Events, LLC and Ronnie Jackson

OAE's founder and producer, Ronnie Jackson, is a native of Kenbridge, Virginia and an Elon University graduate currently living in North Carolina.

Ronnie's career success varied as he successfully held 30 events as a festival producer handling the logistics and operations while owning and operating four successful Arby's restaurant franchises.

Ronnie also served as a Kenbridge, Virginia volunteer fireman for a decade, granting him a lifetime membership to the department. In late 2007, Ronnie endured a major life event -- a divorce.

This prompted his moving to North Carolina where he began a supervisory position at UNC Hospital in Chapel Hill. Though no festivals were produced during this period, Ronnie kept learning and researching the live music industry.

He maintained his IEBA membership. During this time, he assisted with and worked on concerts and festivals throughout North Carolina. In 1993, Ronnie moved the Beach Music Festival to Richmond, and it scored big with 38,000 in attendance.

Ronnie went on to host an additional 13 festivals in the 1990s, boasting attendance totals of 37-38,000 at the 1990 Virginia Country Festival and at the 1993 Beach Music Festival.

His company produced four festivals in Richmond in the 2000s, with each one bigger than the last. The 2003 Virginia CountryFest attracted 54,000 fans to the Richmond International Speedway.

Ronnie Jackson has clearly shown a track record of success, accomplishing a feat no one else has, successfully producing 30 major music festivals, all in Virginia.

This equips him with special knowledge of marketing and what kind of music will work to boost ticket sales.

With many years of talent buying experience, Ronnie has booked over 120 musical artists, creating long-lasting relationships with the major talent agencies in Nashville, Tennessee.

The remarkable list for festivals produced by RONNIE JACKSON


Open Air Events is seeking an investor who recognizes the extraordinary opportunity at hand. Ronnie Jackson has come a long way to get to this level by assembling an excited crew who all agree that this show is a history-making sellout.

About The Company

Ronnie Jackson produced his first festival in 1979 with SummerFest Jam, Lake Gaston, Virginia. Ronnie Jackson went on to produce 30 award-winning festivals.

Owner/ Producer Ronnie Jackson says, "These aren't concerts, they're big, profitable festivals!"

Ronnie has brought together 635,000 people in all 30 music festivals while being the sole producer of all 30 events. He's retained relationships with many of the contractors used at prior events.

Ronnie also has contacts at the International Entertainment Buyer's Association, an organization for agents, managers, artists, and other entertainment professionals.

A man is taking a picture of an event

Track Record Of Success

successfully producing 30 major music Festival in Virginia

Ronnie's first show was the 1979 with SummerFest Jam.

Booked over 120 musical artists!

Blake Shelton
Travis Tritt
Jerry Reed
Lee Greenwood
Mark Wills
Wolfman Jack
Emerson Drive
Atlanta Rhythm Section
KC & The Sunshine Band
The Fabulous Thunderbirds
Delbert McClinton

Eddie Money
The Embers
Earl Thomas Conley
Southern Pacific
Sweethearts of the Rodeo
Bill Deal & The Rhondells
Band of Oz
The Fantastic Shakers
Chairmen of the Board
Fat Ammons Band

Open Air Events, LLC. Team

Open‐Air Events, LLC Management Team
Collectively, with over 150 years of direct music festival experience!

Ronnie Jackson - Owner/ Festival Producer (919) 819-0225 EST Info@openairlive.com
Robin Moore - Chief Financial Officer
Grayscale Marketing
Kelly Moore - Operations Director
Corporate Sponsorship Sales
RMC Events - Logistics/Security
Premiere Global – Production

A crowd of people in front of a stage with lights.